White hat and Black hat SEO strategies, Which is better for ranking

The goal of every SEO strategy is to increase the visibility of your content on Internet. In life, there are two strategies – one is the do it quick, short cut strategy and the other is the planned long haul strategy. These definitions best explain bypassing Google rules on SEO. Now the question is Which is better for ranking ? White hat or Black hat SEO strategies ?

The common ground both methods share is that they want to still arrive at the same destination, whilst doing it differently the black hat and white hat approach to SEO. White hat seo strategy highlights a method that follows Google rules of search engine optimization, while black hat seo strategy violates the search engine's terms of service.

White hat and Black hat SEO strategies, Which is better for ranking


White SEO is the way to improve long term online ranking. It focuses more on organic growth. It’s about giving the most quality content and making accessing them simple by following the simple search engine rules.

 The biggest and most successful brands usually chooses to use the white hat methods, as it emphasizes more on the production of quality content and organic audience. Opting for the white hat method requires taking note of some vital points, which includes:

Meta description: a site’s Meta description is the first couple of sentences that appear in the search results just under the page title. The Meta description shouldn’t be overstuffed with keywords. When designing a website, each page contains a space between the head tags to insert Meta data or description of your page. It is your site’s window display which encourages people to click on the link. Usually, a good Meta description contains two full sentences.

Effective keyword use: The use of keywords is now more about the meaning then the actual words these days. Google has gotten clever over the years, so jamming your keywords into your content will only negatively affect your SEO rankings rather than improve them.

Google now interprets keywords that even checks the synonyms of the words. Just make sure your keywords are strategically placed in important places that include the headlines, Meta description and URL. In the body of the content, few mentions of the keyword is enough. You don’t have to bombard the reader with your keywords.

Quality content: Quality content is the foremost driver of search engine rankings. Quality content produced for your target audience usually increases site traffic, this in turn increases your site’s relevance. The amount of time visitors spend on your website will affect your SEO ranking.

When you produce quality content, visitors tend to spend more time to consume the information. Coming up with great content is not easy but it will make you stand out from the crowd. It is the foundation of any successful SEO content. Originality and relevancy of content is key, also avoidance of spelling and grammatical errors.

Using relevant internal links: Creating links within your content and site usually indicates that your site has value. Create links to valuable contents and pages will help your page traffic and ultimately your SEO rankings.


The black hat approach is more about short cuts, by passing protocols, jumping rules to make your site one of the top ranked sites on search engine. This type of technique results more in spams, poor quality contents on pages that run the risk of getting banned fast.

More times, it leads to punishment for the marketer and also puts him/her at a risk of not building something in the future. On the monetary side, it might lead to a few more bucks but that also depends on the marketer’s continuous update on search engine knowledge and creativity on how to by-pass the rules.

The black hat technique is pretty easy to implement, that explains the reason why it is a get-ranked quick scheme. It holds the villain role in the SEO world and marketers who practice this method are usually seen as outlaws of the SEO world.

Let’s take a look into some of the strategies that form the black hat approach:

Unconnected keywords: Using keywords that are not related to your content is a dubious way of getting undeserved attention on your website. Using keywords in an inappropriate context. Search engines detect this and when they eventually do, it will eventually lead to your site or post getting a red flag which can ultimately lead into a ban for your website.

Duplicate content: A duplicate content is a content that was copied from other sources and then pasted as an original content on your site. Like we noted when talking about the white hat approach, the value of unique and quality content cannot be underestimated. It gives users a solution to the problems they are looking to solve, without infringing on any rule.

Content duplication is classified as one of the most deadly black hat techniques and is strictly frowned upon by search engines.

Cloaking: This SEO method is ranked as one of the most deceptive methods of getting traffic and ranking for a site. Cloaking is presenting a completely different content than what your URL suggest to the visitors and search engine.

It is about serving people with irrelevant results from what they are looking for. It is highly frowned upon by search engines.

Comment automation: Ever had of the phrase 'spam comment' ?  It is a set of automated comments that are usually gotten from bots and usually carry a link unrelated to the original content. Lately, it has become one of the most popular black hat practices. Although, there are tools available to prevent this.

White hat and Black hat SEO strategies, Which is better for ranking ?

We strongly opposes Black Hat SEO strategies and this will not helping you to get success online. Black hat SEO worked two or three years ago but now it gonna down your site ranking.

If you want to get higher ranking than we suggest you to use White hat Strategies on your site and you will get the positive result very soon.