Importance of Web Analytics

Web analytics deliver data about your website, your visitors and their behavior, so you can measure what’s working and what isn’t, and improve your website’s performance and conversion rates.

Metric Data for Web Analytic

The kind of business you’re running and what you set out to achieve with your website determines the web metric data that you’ll use to analyze the performance of website. But as a general rule, it is advisable to keep an eye on the under listed web metric data for a good overview of the usability, sources of traffic, conversion statistic and profiles of visitors.

• Page views
• Time spent on your site
• Downloads
• Click map
• Click paths
• Referral websites
• Referral search engines
• Number of direct visits
• Offline campaigns and dedicated URLs
• Online campaigns and tracked links
• Keywords on search engines
• Geography of visitors
• Number of New visitors
• Number of Returning visitors
• Sales and conversions
• Exit rates

Why is Web Analytics Important?

With web analytics, you can track where you are generating your web traffic from, what kinds of posts, topics and pages attract the most traffic, the busiest day of the week in terms of traffic, and keywords people are using in search engines to arrive at your website. You can also track where your leads come from and how your traffic converts leads to sales.

This kind of information will help you to maximize your online marketing and sales generation leads. Web analytic helps you to improve your user experience.

Using web analytics to track the metric data mentioned above, you will be able to identify the best days to publish blog posts and topics that your audiences are most interested in.

 It helps you to establish which contents best serve the needs of your online target audience, and make informed decisions on the types of information to give about your products or services.

 It helps you can identify how best to spend your online marketing budget, which keywords to target for Google Adword or Bing, and which phrases to concentrate on for your current search engine optimization efforts.

Web analytic also help you decide whether social media marketing is working for you or not, and whether you should continue to use multiple platforms or focus your attention on just one network. And you can identify other opportunities for more traffic and leads -even in target markets that might have occurred to you ordinarily.

 By analyzing the current state of your website data (visitors, traffic, conversions etc) you will have the knowledge of areas that you can further develop or improve on.

 You’ll throwing away a big opportunity to improve on the functionality of your website by Ignoring web analytics. You’ll also be missing the prospect to expand, focus or develop product offerings to meet the needs of your target audience or market.

 It is very important to analyze the performance of your website regularly to ensure you’re on the right path to success by helping your website to be the best it can be.